Whether, personal or professional, family or organization, being at peace with oneself and others, will always return the greatest results.

Our Why:

A principled life is a joyful life.

When anchoring yourself, your family, and your business to fundamental and timeless principles, life becomes clear, simple, and rewarding.
We believe everyone dissevers such a life.

Our Mission:

Empower others, though principled resources, to transform themselves, their families, and their businesses to a higher state of joy and fulfillment.

Why 7R:

We all have a story to tell. 7R is about sharing our story, with the hope that others will go on to create and share their own story.

The Logo:

~ 7 ~

The number "7" carries significant meaning, first, in the bible it symbolizes completion and perfection. It is important to note that perfection comes at the end of completion, not before; we should never expect perfection our journeys, it should only be seen as a final destination. Therefore, continual improvement should always be our focus. The earth was created in 6 days and on the 7th day God rested. We too have "7" days in which to create, labor and rest. And finally, "7" represents, The 7 Habits of Highly Effective People, established by Stephen R. Covey. These principles have proven to be both timeless and universal.

~ R ~

According to Wikipedia, “R.” is an abbreviation of both Rex and Regina—Latin words meaning King and Queen respectively.(1) Some claim that, “The letter ‘R’ is a powerful symbol that represents strength and power. It symbolizes the ability to reach high levels of success and to remain strong, even in the face of adversity.”(2) “R” also contains the power to sometimes silencing vowels in words like: earth, curve, surf, verse, govern, work. Therefore, “R” represents your power and ability to rule over your life and circumstances, face all obstacles, and silence all negative voices that say, “you can’t”.

1) Wikipedia. https://en.wikipedia.org/wiki/R.

2) Uncover the Spiritual Meaning of the Letter R in Dreams. (2023). Marshadelamothe. https://signsmystery.com/what-does-the-letter-r-mean-spiritually/

~ 7R ~

The "7R" is joined together signifying the unity that should exist in our Relationships.

The true creators of "7R" had 7 children and all their names begin with the letter R, making them the "7R" family.

Remarkably, they had 49 grandchildren, and 49 divided by 7 is exactly 7.

In addition, there are 7 important "R" values that, if lived consistently, will transform your life:

Real – Be honest, upfront, and transparent to yourself and others.

Reliable – Keep commitments, follow through, and communicate timely.

Respectful – Be polite and kind in every word, action, and thought.

Responsible – Never focus on blaming others but look internal for personal improvement.

Resolute – Stand firm in your purpose.

Resilience – Be flexible and face obstacles with hope and determination.

Responsive – React quickly and positively when action is needed.

~ Font ~

The logo was derived using the “Magneto” Font. “Magneto” is a type of Ignition System and is said to be one of the simplest and most efficient types of systems. It is very reliable, quiet, and requires less maintenance than other systems. Centering your life on principles is the simplest and most efficient way to get results. They are dependable, limit the noise of confusion and contention, and reduce the need for time consuming course correction.

~ Lines ~

The six lines surrounding the number "7" represent a spiral staircase, symbolizing the need for continual improvement upward; steps, are in groups of three representing the power of simplicity and the needed harmony as you progress upward.

~ Circle ~

The circle represents a tittle or the dot at the end of an exclamation point! Christ stated, “Till heaven and earth pass, one jot or one tittle shall in no wise pass from the law, till all be fulfilled.” (Matthew 5:18) This signifies that even the smallest improvement matters.

~ Person ~

Finally, the circle combined the 7R (°7R) make up the body and head of a runner as they would appear at the beginning of a race. To compete, a runner must prepare by first putting in much practice, exercise, and strength conditioning. This represents the hard work that will be required to fulfill one’s dreams, with the joy that comes from completing the race.

Logo Variations:

Some of the fundamental principles or 7R are faith, knowledge, kindness, and hard work.

The following are depictions of a 7R Life.